(Chico) Domino's Pizza is hoping to capture a slice of Chico's growing north side marketplace. The popular pizza delivery chain is opening a new store in the CVS anchored Lassen Prominade commercial center at the corner of Lassen Ave. Domino's Pizza will take the end cap position next to Great Harvest Bread Company. Other businesses in the center include Home Street Mortgage, Hudson's Gastro Pub and State Farm Insurance. In recent years, Domino's Pizza has been rolling out a brand new customer experience with a unique and attractive neighborhood store concept. The address of the new location is 2760 Esplanade, Suite 180. The lease was handled by Mike Donnelly of Coldwell Banker Commercial DuFour Realty- Northern California Retail Division representing Domino's Pizza and Heath Kastner of CBRE representing the Landlord.